Hey all:
I am no longer convinced that the current model of having a semi-regular competition for a ‘World Championship’ is the best format for fans to enjoy professional top-flight chess, nor for the media to report on it.
The Old Way
I needn’t go into detail about the history of the World Championship, but the model very much resembles the sport of boxing and has roots in the late 19th and early centuries. This model has worked well for chess in the past, but growing technologies and a vast increase in the pool of professional competitors, has, to my mind, raised serious questions in the viability of this model. For instance, if the current situation is any indication, we should question the merit of even having a World Champion-- in 2012, to what will no doubt be little fanfare, the champion, world #2 Anand, will face off against a challenger, Gelfand, who has on only rare occasion been ranked among the top 10 in the world in the last decade or so.
A New Idea
Perhaps we should abandon this model and switch to a different one that might be more agreeable to chess. In particular, I wonder if a tennis/golf model would serve the game better. In both tennis and golf, there is no “World Championship”; instead, each sport has four “major” tournaments held each year. Fans and the media gauge a player’s career based in part on how many majors she or he has won.
Each event has some unique aspect to it so that majors aren’t just carbon copy duplicates of one another held four times a year. To take the example of golf, its four Majors are: the Masters, the US Open, the Open Championship (often called the “British Open”), and the PGA Championship. The Masters is always held at Augusta National Golf Club. The course is particularly difficult, and winners receive (in addition to prize money) a green jacket. The US Open is held each year at one of a number of particularly prestigious golf courses with no set rotational order (thus, Pebble Beach hosted in 1992, 2000, and 2010, while Southern Hills hosted in 1977 and 2011). In addition to inviting highly-ranked professionals, the US Open is a true open and a number of qualifying tournaments are held before the event that anyone (with enough money) may enter in hopes of earning a spot in the main event. The British Open holds its events on a somewhat stricter rotation, typically choosing as venues links-style courses. The PGA Championship, like the US Open, holds its tournaments at a different course each year. There is no set rotation, and the number of courses that have hosted the event is a bit more diverse.
In my proposal, professional chess would host 4 major tournaments each year. While I’m hardly an expert in such things, we could easily come up with 4 such tournaments that could comprise chess’ Majors. For instance, one could be the US Open. FIDE could easily establish a sort of annual FIDE Championship. The Corus/Tata Steel tournament could be another. Some quick Google-searching turned up the Tradewise Gibraltar tournament as another option. No doubt one could come up with other potential events.
Ideally, though, these four would become the premier chess events, with significant press hype, fan interest, and prize money. They would each be held at fixed times so that players, fans, and the media could anticipate them. Moreover, each tournament would have its own unique elements. The Tata Steel tournament, for instance, might invite only elite players (including, automatically, winners of the previous four (or 8?) majors) for its somewhat small pool of 15-20 in the event. The US Open may have a first round or two of group play among lower-ranked players, the winners of which are matched up against seeded players in match play. The FIDE event could have a scaled down version of its alternate World Championship events of the late 90’s, and so on.
Money and Marketing
The key element to any of this comes in the form of money. There must be enough prize money for each of these events so that even the last-place finisher (or at least, the last place invited finisher) leaves the event in the black even after travel, housing, and incidental expenses.
Obviously, Tata Steel and Tradewise have big sponsors. However, to make them even more viable, there no doubt needs to be more money poured into them through secondary sponsors. Anyone who’s watched a soccer game knows that there’s tremendous opportunity for sponsorships and, thus, sponsor money. Book sellers like Amazon and Barnes & Noble might pay to have their logo in banners in the tournament hall. Since there’s a strong association between chess and poker, Las Vegas, its myriad resorts, or on-line gambling sites may want some ad placement. Computer companies like Dell or HP might want to entice people with their latest machines, and of course major US corporations like Coke, Pepsi, and McDonald’s may also want to have ad space.
A corollary here is TV access. People laugh at this, but I, for one, have enjoyed the rare times when I saw a chess match on TV with some actual human commentary. I can’t be the only one. What about having an internet stream and running a chess match like a golf match? When you watch, say, the Masters on TV, you have various commentators positioned around the course. There is a lead announcer who serves as a sort of MC for the event. This MC guides us to what’s going on, taking us to a key putt for birdie on hole X before bringing us to an important tee shot on hole Y. Similarly, a host for a championship chess broadcast might tell us that something interesting is happening in the match A vs. B and take is to the commentator to that match. The commentator would then tell us what’s going on-- B is opting for a rare Sicilian Defense variation (as an example) and we should expect A to react in one of 2 or 3 ways, etc., etc., etc. While this is being broadcasted, of course, there is a Coca-Cola logo in the bottom corner of the screen, or whatever. And periodically, the MC might announce that this portion of the tournament is sponsored by Amazon.com or whatever, with a short read plugging the company.
Moreover, if this were done on computer, there might be an option for people to live chat with an expert to ask questions, etc. These chats would also, of course, have links to ads and logos just in case.
Conclusion
My idea is that more press is better, and having four major events (latching on to an established concept thanks to golf and tennis) would help boost fan and media interest in chess. It might also, I think, help boost sponsorship interest, especially if TV or internet streaming provided a large audience. Early events would doubtless lose money and the governing bodies of chess would have to be ready for this. In the US, professional soccer was launched following the 1994 World Cup, and even now it’s clear that not all franchises are profitable. Fortunately, its investors have deep pockets (and, probably, clever accountants to use its losses as tax write-offs) so that even after years of loss, the sport continues without showing any sign of distress. Chess must have the same attitude: even if several years produce limited success, there is potential for something great. However, in my opinion, it must start with abandoning the antiquated “World Champion” concept and move to a more viable model.