I don’t believe it happens now, but one thing I think should be pretty routine is local transmission of USCF press releases. Take the All-American Chess Team. This release, along with pictures when we have them, should hit the hometown papers of all the players, with “localization” information when possible (i.e. the school and local chess club contact). Given it can be done with a few mouse clicks these days, spreading our stories should be standard operating procedure.