GEICO commercial starting the week of June 27, 2010: Can Andres Cantor (the famed Telemundo futbol sportscaster) make any sport exciting? youtube.com/watch?v=hkDMraeJoQ4
Cut to two chessmasters seated atop a podium, with a large demonstration board behind them. The two are quietly thinking but Cantor provides his frantic Spanish play-by-play. As one reaches out to make a move, he crescendos into his famous call: “GOOOOOOOOOOOOAAAAALLLLLLL!!!”
Hmm, I wonder if GEICO would be willing in the future to run an overlay displaying the words “NATIONAL CHESS DAY OCTOBER 9TH”…
Maybe we could get Geico to sponsor National Chess Day. They sponsor other sporting events. We would be sooooo cheap in comparison to a golf tournament or a race car. They could even set up an “even a caveman …” commercial related to chess.
I guess the annoyed GM in the commercial is supposed to represent Kasparov. Which would be considered worse: a cellphone ringing in a tournament room or Andres Cantor yelling “Goal!”? BTW will we have to have an ADM and a rulebook change concerning vuvuzela’s? Maybe it could replace 14H.
This ad reminds me of the video for Chess Club that parodied the movie Fight Club. While funny and very entertaining, I also think these kinds of things could be used to promote chess, especially in a high school environment.
Sigh. I just got a chance to look at the Geico commercial more closely. White has two white square bishops. They are on e2 and f1. No goooooooooal! They should have asked the lizard how to set up the pieces.